Aids sleep and reduces jet lag
CONCEPT RATIONALE
Most people have the occasional sleepless night, and some are affected by chronic sleep disturbances, including insomnia. Worldwide, lack of sleep has a prevalence rate between 20% and 42%, with almost one-third of people globally complaining of insomnia. More consumers are seeking herbal sleep aids, potentially due to the ‘hangover effect’ and short half-life of drugs in this category. Sleep Well contains Prosomnial™, the first natural melatonin from pistachio extract used to promote sleep and relieve jet lag.
Sleep Well Gummy is a natural sleep aid standardised to 1% melatonin. This industry-first ingredient has been developed to address a major and growing health concern by providing a therapeutic dose of melatonin that meets consumers' desire for a plant-based ingredient to promote sleep.
TARGET MARKET
Melatonin is the fourth most popular natural product taken by United States adults. The global melatonin market size is projected to reach US$ 4903.7 million by 2028 from US$ 1440.2 million in 2021, at a CAGR of 18.9% during 2022-2028. The gummy supplement market has seen a CAGR of almost 30% over the past five years, almost twice the growth of other delivery formats.
CONCEPT HIGHLIGHTS
CONSUMER BENEFITS
- Convenient, palatable dosing with no unpleasant aftertaste.
- Clinically studied ingredient, including a human clinical study.
- Sugar-free.
- Natural melatonin.
- Natural flavours.
Log in to MyIMCD to dive into the formulation behind this industry‑first, a plant‑derived melatonin concept designed to support healthier sleep.
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